For 30 years Gardener’s Supply Company has been committed to “Improving the World Through Gardening”. But what does that mean and how do we communicate this message most powerfully to both Blue States and Red States?
Last year The Nature Conservancy commissioned a national survey of voters to understand the best ways to communicate about land conservation and protecting nature. Here are three key conclusions from that research (and their connection to gardening):
1. Talk about water first and foremost. Nothing is more important to voters than having abundant and clean water to drink. Americans care deeply about water pollution and The Nature Conservancy believes that “protecting land around rivers, lakes, and streams, will keep pollution from flowing into these waters and prevent it from eventually contaminating our drinking water.”
How does concern over water apply to gardening and Gardener’s Supply? We have promoted ‘waterwise’ gardening and landscaping from day one, promoting organic soil management to retain water, HydroGro hose for drip irrigation, rainbarrels, and now Snip’N’Drip. We lead the US in efficient self-watering container gardening. But there’s more we can do including leading the shift to organic lawn care thus reducing lawn chemicals, a main source of surface water pollution. Read the rest of this entry »